Bayou Classic Signs Extension with NBC Sports Group; New Kickoff Time for Annual Football Contest
Bayou Classic and NBC work together to promote the importance of HBCU traditions
NEW ORLEANS – The Bayou Classic team announced today that the 42nd Annual Bayou Classic will once again be broadcast on NBC, but this year will move to the broadcast company’s cable network – NBC Sports Network. The agreement between The Bayou Classic and NBC Sports Group extends the broadcast of the Bayou Classic on NBC Sports Network for another year.
NBC Sports Group has been the home of The Bayou Classic since 1991.
“The landscape of television sports is changing and it is important to us that the Bayou Classic continue to be an integral part of that landscape,” said Dottie Belletto, President of New Orleans Convention Company, Inc. (NOCCI), the management firm of the 42nd Annual Bayou Classic. “Coming off one of Bayou Classic’s best and most dramatic seasons in decades, we could not be more proud to extend this historic partnership and are excited that this extension offers enhanced opportunities that allow us to bring Bayou Classic to fans on more platforms than ever before.”
Also new for 2015, the kickoff time for the Annual Bayou Classic has been moved from its traditional 1:30 pm CST to a new kickoff time of 4:00 pm CST. This is also a change from earlier dissemination of a 2:00 pm CST kickoff.
“This later kickoff time makes this the first time the Bayou Classic will see a prime-time matchup both in the Mercedes-Benz Superdome and on broadcast,” added Belletto. “While our relationship with NBC Sports is longstanding, this new relationship opens up additional avenues to expand the breadth of Bayou Classic-related sports programming both in the game broadcast and in advance promotions and marketing efforts.”
About The Bayou Classic
The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation. The 42nd Annual Bayou Classic will be played on Saturday, November 28, 2015.
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Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication
(504) 458-5866; email@example.com