News

Media Credential Application Process Now Open

The online media credential application process for the 40th Annual Bayou Classic game and Battle of the Bands & Greek Show is open. 

 

 Click on the “Request Media Credentials” link to be taken to an online form to begin the media credentialing process. In addition to contact information, the form also requests proof of coverage from last year’s Bayou Classic. This can be submitted in the form with a web link in the form or emailed to bayouclassicmedia@gmail.com.  

 

 Media credential requests will be reviewed by the Bayou Classic media team, including the Sports Information Directors from both Southern University & Grambling State University. Applying for credentials does not constitute approval of requested credentials. Approved credentials will be emailed to media in advance of this year’s Bayou Classic.
The deadline for applying is Friday, October 11, 2013.

 

 The 40th Annual Bayou Classic game will be played on Saturday, November 30 at The Mercedes-Benz Superdome in New Orleans. The Battle of the Bands & Greek Show will be held on Friday, November 29 also at The Mercedes-Benz Superdome.
For more information regarding the 40th Annual Bayou Classic or the week of ancillary events, visit www.mybayouclassic.com. You can also sign up for media updates on the site under the “Join our email list” in the bottom right corner of the home page – make sure to mark the “Media” check box.   

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Hotel Packages Developed for Bayou Classic & Thanksgiving in New Orleans

Great, affordable hotel rates available throughout the Greater New Orleans area 

 

NEW ORLEANS – The 40th Annual Bayou Classic has recently announced special hotel rates that have been developed for this year’s weeklong series of events. Hotel rates start at $69 for Thanksgiving night and $105 per night for the weekend for visitors to this year’s Bayou Classic.
 
The Bayou Classic has proved to be an asset to the tourism industry in New Orleans over the last many years. With the expansion of programming to an entire weeklong series of events, the hospitality industry has embraced the Bayou Classic as a major holiday, tourism economic driver for New Orleans. As such, hoteliers are offering special discounted rates for the duration of the weeklong event.
 
 “The regional hotel industry is rolling out the red carpet of hospitality for this year’s Bayou Classic,” said Dottie Belletto, President of New Orleans Convention Company, Inc., the management firm of the 40th Annual Bayou Classic. “The continued growth of the Bayou Classic has encouraged New Orleans and its hotel industry to offer their best rates for the weeklong celebration that is the 40th Annual Bayou Classic.”
 
The following hotels are participating with special rates for the Bayou Classic:

Clarion Inn & Suites
1300 Canal Street
 $139 per night
 
Crown Plaza Airport- $105
2829 Williams Boulevard (Kenner)
$105 per night
 
Dauphine Orleans
415 Dauphine Street
$199 per night
 
French Market Inn
501 Decatur
$119 per night
 
Hilton Garden Inn
821 Gravier Street
$149 per night
 
Hilton New Orleans Riverside (Grambling Host Hotel)                                                   
Two Poydras Street
$159 per night
 
Holiday Inn Downtown – Superdome
330 Loyola Avenue
$69 per night (Thanksgiving night); $139 per night
 
Hotel St. Marie
827 Toulouse Street
$169 per night
 
Hyatt Regency New Orleans (Southern Host Hotel)
601 Loyola Avenue
$99 per night (Thanksgiving night); $164 per night
 
InterContinental     
444 St. Charles Avenue
$175 per night
 
Lafayette Hotel
600 St. Charles Avenue
$159 per night
 
New Orleans Marriott
555 Canal Street
$139 per night

For more information on the hotels, rates and to book rooms with special discount codes and/or web links, visit mybayouclassic.com.  Some hotels are also offering parking complimentary with packages.
 
“This is the 40th Anniversary of this iconic football game and we have worked hard, and will continue to do so, to make the Bayou Classic affordable, more fan, and more importantly, family friendly,” added Belletto.  “Our ticket prices have not changed from last year and we have secured the best hotel rates for our guests – our commitment to our fans that we want you in the Mercedes-Benz Superdome for this 40th year.”
 
TICKETS ON SALE
Tickets for the 40th Annual Bayou Classic and the Battle of the Bands & Greek Show are on sale now. Tickets for both events can be purchased at the following locations: the Bayou Classic website (www.mybayouclassic.com), Ticketmaster, the New Orleans Arena Box Office, the Grambling State University Ticket Office or the Southern University Ticket Office.
 
ABOUT THE BAYOU CLASSIC
The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the Grambling University Foundation.
 
The Bayou Classic was supported last year by the following organizations for the 39th annual series of events –  State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.
 
#   #   #
 
MEDIA CONTACT:
Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication
(504) 458-5866; jeffrey@jeffreyory.com

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Young Talent to be Featured During the 40th Annual Bayou Classic

2nd Annual Future of HBCU Talent Program Launches – Applications being accepted now

 

NEW ORLEANS – Last year, Southern University and Grambling State University, two of the nation’s leading historically black colleges and universities (HBCU), launched a new program – the Future of HBCU Talent Program. The program was developed to recognize young talent outside of Louisiana and bring in high school marching bands and dance teams to participate each year in the weeklong series of events celebrating the Bayou Classic.

 

The application process for the 2nd Annual Future of HBCU Talent Program has opened and remains open until the deadline of Monday, July 15, 2013.

 

The program, launched in 2012, searches for outstanding talent to showcase their work as part of the Bayou Classic. This program recognizes high school bands and dance teams from outside of Louisiana, and allows them the opportunity to march in the Bayou Classic Thanksgiving Day Parade in New Orleans (this year on Thursday, November 28, 2013). The band and dance team chosen to participate will also have the opportunity to attend the weeklong series of Bayou Classic events, as well as participate in other events and programs.

 

The criteria for selection for this year’s program are:

 

  1. Each group must be affiliated with a primary education institution or an established community organization.
  2. Only youth groups may participate. All members must be 18 years or younger.
  3. Only groups outside of Louisiana are eligible for the Future of HBCU Talent program.
  4. A Band and dance troop affiliated with the same institution/organization may apply together or separately. However, if applying separately, and only one group is selected, the two may not be combined.
  5. Each group must be available for media interviews and to participate in a Bayou Classic Community Service Project.

 

Those that choose to apply can do so at www.myBayouClassic.com. The required items for application are:

 

  • Future of HBCU Talent Application (found on www.myBayouClassic.com)
  • One (1) video of performance
  • Minimum of three (3) photos in uniform

 

Each group selected to participate will be provided complimentary tickets to the Bayou Classic football game and a discounted rate on Battle of the Bands tickets. Water will also be provided along the parade route. Participating groups are responsible for meals, travel, and lodging accommodations.

 

 

Last year’s program saw both the Jacksonville Red Devils Marching Band from Jacksonville High School in Jacksonville, Arkansas and the Divas of Olive Branch Majorette Team from Memphis, Tennessee travel to New Orleans for the Bayou Classic.

 

“Last year the ‘Future of HBCU Talent’ program was a huge success and we are excited to continue the tradition of showcasing the talent and culture of our outstanding talent from across the nation,” said Dottie Belletto, President of New Orleans Convention Companies, Inc., the management firm of The 40th Annual Bayou Classic. “We are thrilled to once again introduce these young people to HBCU institutions, as they are the future leaders that will continue the success, traditions and innovations that our HBCUs across the country provide our nation.”

 

For more information visit about the Bayou Classic and the 2nd Annual Future of HBCU Talent Program visit www.myBayouClassic.com or call (504)293-2614.

 

About The Bayou Classic
The Bayou Classic ( www.myBayouClassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation.

 
The Bayou Classic was supported last year by the following organizations for the 39th annual series of events –  State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.

 

Ticket Information

Tickets for the 40th Annual Bayou Classic and the Battle of the Bands & Greek Show are on sale now, Tickets for both events can be purchased at the following locations: the Bayou Classic website (www.mybayouclassic.com), Ticketmaster, the New Orleans Arena Box Office, the Grambling State University Ticket Office or the Southern University Ticket Office.

 

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The 40th Annual Bayou Classic – Tickets on Sale Now!

Great affordable seats available on every seating level of the Mercedes-Benz Superdome
 

NEW ORLEANS –  Tickets for the 40th Annual Bayou Classic go on sale tomorrow – Saturday, June 1 at 10 am. The Bayou Classic is the iconic collegiate gridiron matchup between Grambling State University and Southern University, which will take place on Saturday, November 30, 2013 in the Mercedes-Benz Superdome.
 
Bayou Classic fans can also purchase tickets for the ever-popular Battle of the Bands & Greek Show to be held on Friday, November 29, 2013 in the Mercedes-Benz Superdome.
 
Tickets, which will be available on every seating level of the Mercedes-Benz Superdome, can be purchased at:

  • The My Bayou Classic website (www.MyBayouClassic.com)
  • Ticketmaster (http://www.ticketmaster.com)
  • New Orleans Arena Box Office (1501 Girod Street, New Orleans)
  • The Grambling State University Ticket Office
  • The Southern University Ticket Office (F.G. Clark Activity Center, 801 Harding Blvd., Baton Rouge)

“This is the 40th Anniversary of this iconic football game and we have worked hard, and will continue to do so, to make the Bayou Classic affordable, more fan, and more importantly, family friendly,” said Dottie Belletto, President of New Orleans Convention Company, Inc., the management firm of the 40thAnnual Bayou Classic. “Our ticket prices have not changed from last year – our commitment to our fans that we want you in the Mercedes-Benz Superdome for this 40th year.”
 
Ticket prices for the 40thAnnual Bayou Classic (Saturday, November 30) are:

  • Premium Seats Plaza and Loge sidelines: $45
  • Plaza and Loge End Zones and all 500 level seats: $30
  • All terrace level seats: $18

Tickets for the Battle of the Bands and Greek Show (Friday, November 29) are:

  • Advanced Sale: $20.00
  • Day of event: $25.00

(All tickets sold for the Battle of the Bands and Greek Show are general admission)
 
ABOUT THE BAYOU CLASSIC
The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation.
 
The Bayou Classic was supported last year by the following organizations for the 39 th annual series of events –  State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.
 

#   #   #

 
MEDIA CONTACT:
Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication
(504) 458-5866; jeffrey@jeffreyory.com
 

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2013 Schedule of Events for the 40th Annual Bayou Classic Celebration; Bayou Classic Roadshow Gets An Early Start

Series of Events Focus on Fans, Family and HBCU Nourishment to Celebrate the 40th

NEW ORLEANS – The Bayou Classic announced their official schedule of events today for the upcoming series of events beginning November 26, 2013. Each year, this weekend of events brings together family, friends and alumni of Grambling State University and Southern University to see one of America’s greatest college sports rivalries and celebrate football, family and the traditions surrounding Historically Black Colleges and Universities. The proceeds from the week-long series of events are provided to both schools for student scholarships.

 

This year’s schedule includes the fan favorite Battle of the Bands and Greek Show, occurring November 23, as well as a couple of new events.

 

“This is a big year – the big 4-0 – and we are ready to celebrate with new events and bigger events that celebrate what the Bayou Classic has brought our community for over 40 years,” said Dottie Belletto, President of New Orleans Convention Company, Inc., the management firm of the 40th Annual Bayou Classic. “We’ve put together our schedule of events focused on continuing our work to make Bayou Classic fan and family friendly, but have developed new programming that helps nourish our HBCU community through their financial & health success.” 

 

The schedule for the 40th Annual Bayou Classic includes (all events are open to the public unless noted):

 

Tuesday, November 26

10 am                    Bayou Classic Kick-off Press Conference (open to all media and others by invitation only)

Mercedes-Benz Superdome

 

Wednesday, November 26

NEW EVENT FOR THE 40th ANNUAL BAYOU CLASSIC

TBD                        Bayou Classic Economic Development Consortium (by invitation only)

 

Thursday November 28 (Thanksgiving Day)

3:30-6 pm            Bayou Classic Thanksgiving Day Parade

Parade route from Mercedes-Benz Superdome to the French Market

 

 

Friday, November 29

9 am                      Bayou Classic Golf Tournament

Joe Bartholomew Golf Course at Pontchartrain Park

10 am-4 pm        Bayou Classic Empowerment Exchange: Focusing on Careers & Planning

Hyatt Regency Hotel

 

 NEW EVENT FOR THE 40th ANNUAL BAYOU CLASSIC

10 am-4 pm        Bayou Classic Empowerment Exchange: Focusing on Health & Wellness

Hyatt Regency Hotel

 

All day                   Bayou Classic Hack-A-Thon

Hyatt Regency Hotel

 

12 pm                    Coaches Luncheon (by invitation only)

Hyatt Regency Hotel

 

Noon – 6 pm       Bayou Classic Fan Fest

Champions Square

 

6 pm                      Welcome Reception (by invitation only)

Mercedes-Benz Superdome

 

6 pm                      Battle of the Bands and Greek Show

Mercedes-Benz Superdome

 

Saturday, November 30

NEW OFFICIAL EVENT FOR THE 40th ANNUAL BAYOU CLASSIC

8 am                     Doc Griggs 2X’s Around the Dome

Mercedes-Benz Superdome

(Registration starts at 7:30 am)

 

10 am – 4 pm     Bayou Classic Fan Fest

Champions Square

 

1:30 pm                The 40th Annual Bayou Classic

Mercedes-Benz Superdome

                                (Doors open at Noon; kickoff at 1:30 pm)

 

Sunday, December 1

10 am                    Bayou Classic Gospel Brunch

House of Blues

 

In advance of this year’s 40th celebration of the Bayou Classic, the Bayou Classic Roadshow will travel to events and five football games this year, including both Grambling and Southern universities’ Homecoming games. The Bayou Classic Roadshow gives fans an opportunity to participate in challenges, win prizes, meet former Bayou Classic participants and share why they think their favorite team will win The Bayou Classic. The schedule of stops on the Bayou Classic Roadshow is:

 

Saturday, June 1                                              

Black Nurses Association Community Health & College Fair at Edgewater Mall

Biloxi, Ms.

 

Saturday, June 22                                           

Gentlemen’s Cooking Classic at the Shreveport Convention Center

Shreveport, La.

 

Thursday, June 27 – Saturday, June 29                                  

Louisiana Sports Hall of Fame Celebration at the Louisiana Sports Hall of Fame Museum

Alexandria, La.

 

Friday, July 19 – Monday, July 22                             

National Association of Counties (NACo) Annual Conference at the Fort Worth Convention Center

Fort Worth, Tx.

 

Wednesday, July 31  – Saturday, August 3

National Association of Black Journalists (NABJ) Convention & Career Fair at the Gaylord Palms Resort & Convention Center

Kissimmee, Fl.

 

Saturday, September 7                                

Grambling State vs. University of Louisiana at Monroe

Monroe, La.

 

Saturday, September 28              

Southern University vs. Jackson State

Baton Rouge, La.

 

Saturday, October 5                                       

Southern University vs. Alcorn State (Homecoming Game)

Baton Rouge, La.

 

 

Saturday, November 2                                 

Grambling State vs. MS Valley State (Homecoming Game)

Grambling, Ms.

 

Saturday, November 16                               

Southern University vs. Clark Atlanta

Baton Rouge, La.

 

“The Bayou Classic Roadshow is an exciting event that brings together students, alumni and fans from both Grambling State University and Southern University,” added Belletto. “The Roadshow will bring a unique experience to each of these groups, and we will be able to further extend the traditions of Historically Black Colleges and Universities through our presence at these five exciting games.”

 

About The Bayou Classic
The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation.
 
The Bayou Classic was supported last year by the following organizations for the 39th annual series of events –  State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.
 

#  #  #

 
MEDIA CONTACT:
Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication

(504) 458-5866; jeffrey@jeffreyory.com

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Bayou Classic Interns Move on to Exciting Careers!

Interns say their Bayou Classic experience aided in their transition to new careers

 

 NEW ORLEANS – Three interns with the Annual Bayou Classic, Guy-Bertrand Tamo, Rob Garland & Courtney Mackey, have secured positions after they helped the Bayou Classic team with growth management and event operations of the Bayou Classic. Tamo joined FHS Legacy Corporation, Garland joined the New Orleans Zephyrs & Courtney Mackey joined New Orleans Convention Companies, Inc. (NOCCI), the management firm of The 40th Annual Bayou Classic.

 

NOCCI worked directly with both FHS Legacy Corporation and the New Orleans Zephyrs in the placement of the two young men into the positions. Guy-Bertrand Tamo is now working at FHS Legacy Corporation as a software developer with a focus on quality assurance. Tamo graduated from Southern University at New Orleans with a degree in Management Information Systems.

 

“Interning with The Bayou Classic helped me to understand how much the scenarios in the corporate world do not always flow as specified in the models taught in college,” said Tamo. “It thought me how to think and act in a real time setting, manage stress from working under pressure and yet, produce results. Great opportunities will not always find you; you might have to seek for them. There is no better way as an internship for a college student with little or no corporate experience to network and make himself/herself known.”

 

Rob Garland has secured a position as a promotions intern with the New Orleans Zephyrs. Garland graduated from Grambling State University with a degree in sports administration.

 

 “Working with the Bayou Classic has helped me get a better understanding on how a business operates,” said Garland. “It is pivotal for everyone within an organization t o be productive on a daily basis and be on same page with each other. If employees fail to administrate properly, it can cause a business to become dysfunctional.” When asked about the importance of interning, Garland said, “I believe that receiving an internship in your field is more important today than it has ever been. It is very important for students to get experience during their undergraduate tenure if they expect to receive a full-time position after graduation. The sports and communication fields are extremely competitive, and without an internship, most companies will not consider hiring you.”

 

Courtney Mackey moved from her intern role into the position of Marketing Coordinator for NOCCI. She will continue her successful work on behalf of Bayou Classic, as well as other events that the firm manages and implements throughout the region. Mackey graduated from Gambling State University with a degree in Sports Management. “Interning with the Bayou Classic gave me a first-hand glimpse of what it’s like to plan a sporting event and understand the complex process. Since interning and now working with NOCCI on the Bayou Classic, I have gained experience in a variety of areas such as operations, logistics, marketing, communications, and the foundations of project management,” said Mackey. “I have got the chance to observe the NOCCI leadership team and understand the importance of networking and building long-lasting relationships. I am honored to continue working on an event that I know and love, that is tied so closely to my alma mater.”

 

 “These three young men & women were assets to our team last year, and I am proud to see them extending their talents to other organizations in this field,” said Dottie Belletto, President of New Orleans Convention Companies, Inc., the management firm of The 40th Annual Bayou Classic. “Internships are the key to gaining real-world experience that aid students and graduates in developing into professionals. I look forward to seeing the work all three will do in these new positions, and I wish them the best of luck.”

 

About The Bayou Classic The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation.

 

The Bayou Classic was supported last year by the following organizations for the 39 th annual series of events – State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.

# # #

 

MEDIA CONTACT: Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication (504) 458-5866; jeffrey@jeffreyory.com

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Bayou Classic Signs Extension with NBC Sports Group for Next Three Years

Bayou Classic and NBC work together to promote the importance of HBCU traditions

 

NEW ORLEANS  – The Bayou Classic team announced today that the 40 th Annual Bayou Classic will once again be broadcast on NBC nationally. The agreement between The Bayou Classic and NBC Sports Group extends the national broadcast on NBC through the 2015 contest.   NBC Sports Group has been the home of The Bayou Classic since 1991. Last year, the nationally-televised edition of the 39 th Annual Bayou Classic saw a 19% rating increase.   In addition to the national broadcast, the contest will also be available on-demand at Hulu.com and NBC Sports Network will work with the 12 regional sports networks to re-air the game allowing The Bayou Classic to reach 50 million+ homes.   “The landscape of television sports is changing and it is important to us that The Bayou Classic continue to be an integral part of that landscape,” said Dottie Belletto, President of New Orleans Convention Companies, Inc., the management firm of The 40th Annual Bayou Classic. “This match of two HBCUs represents an important tradition within the community that we hope to continue for many years to come, and thanks to NBC Sports Group, we’ll be able to see that come to fruition for an additional two years.”   The Bayou Classic was represented in contract talks by Jeffrey Cokin, President of Cokin Communications, who negotiated the deal with NBC Sports Group.   “The insights and experience of Jeffrey Cokin have been key to achieving this new contract with NBC Sports Group,” added Belletto.  “The Thanksgiving weekend, national time slot on NBC is important to building the tradition of our game and the Bayou Classic brand.”  

 

About The Bayou Classic The Bayou Classic ( www.mybayouclassic.com ) features one of America’s greatest college sports rivalries, bringing the fans and alumni of Southern University and Grambling State University to New Orleans for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. Proceeds from the annual series of Bayou Classic events provide support to the campuses’ athletic programs and fund scholarships through the SU System Foundation and the GSU Foundation. 

 

  The Bayou Classic was supported last year by the following organizations for the 39 th annual series of events –  State Farm, MillerCoors, US Marine Corps , Toyota, Louisiana Seafood Promotion & Marketing Board, The Home Depot®, The Coca-Cola Company, New Orleans Tourism Marketing Corporation (NOTMC), New Orleans Convention & Visitors Bureau, McDonalds, Cox Louisiana, Louisiana>AIDS (Louisiana Greater Than AIDS), The Rickey Smiley Morning Show, The Louisiana Campaign for Tobacco-Free Living, the French Market Corporation, Entergy, Visit Baton Rouge, Jacobs Engineering, State of Louisiana Department of Culture, Recreation & Tourism, L’Auberge Baton Rouge, Crystal Hot Sauce, CH2MHILL, The New Orleans Jazz & Heritage Festival and Foundation, Inc., the Downtown Development District and 100 Black Men of Atlanta.

#  #  #

  MEDIA CONTACT: Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication (504) 458-5866; jeffrey@jeffreyory.com

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Southern University Ranked No. 9 in FCS for Home Game Attendance and No. 1 in SWAC

For Immediate Release

December 19, 2012 | Southern U. Athletic Media Relations

Southern announces increase in average home attendance for football 

 

BATON ROUGE – Southern University football finished the 2012 season ranked No. 9 in the Football Championship Subdivision in average home attendance and No. 1 in the Southwestern Athletic Conference, the university announced Wednesday. 

 

In 2012, Southern posted an average home attendance of 16,602 with only four home contest at the 25,500-seat A.W. Mumford Stadium. The Jaguars also played in the No. 2 (vs. Grambling), No. 4 (vs. Florida A&M) and No. 21 (vs. Texas Southern) overall highest attended single games in 2012.

 

“This year’s significant increase in home attendance and uptick in Bayou Classic attendance was the result of a multifaceted marketing and social media campaign and robust community outreach combining with an improved on-the-field product,” said Dr. William Broussard, Southern athletics director. “We were able to host 750 area youth and over 1000 prospective high school students through various initiatives and do much more through discounted/group sales.” 

 

As a result, Southern football produced a 28 percent increase year-over-year.

 

Southern, by virtue of the Bayou Classic, also finished 2012 ranked No. 4 in total home accumulated attendance at 112,389. 

 

Attendance figures for all FCS member institutions can be found at NCAA.org.

 

 

 

Christopher K. Jones
Asst. Athletics Director for Media Relations
Southern University

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http://www.sportsnola.com/sports/local-sports-news/southern-news/590163-bayo
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http://www.examiner.com/article/grambling-southern-seeking-pride-dignity-at-
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“Rickey Smiley Lands at Bayou Classic Pre-Game” — SportsNOLA.com
http://www.sportsnola.com/sports/local-sports-news/southern-news/588375-rick
ey-smiley-lands-at-bayou-classic-pre-game.html

 

Bayou Classic weekend kicks off with the ‘Battle of the Bands & the Greek
Show’ in the Dome — Times Picayune/NOLA.com
http://videos.nola.com/times-picayune/2012/11/bayou_classic_weekend_kicks_of
.html

 

“Bayou Classic Kicks off a Series of Events”  - WVUE-TV/Fox 8
http://www.fox8live.com/story/20173591/bayou-classic-kicks-off-a-series-of-e
vents

 

“Bayou Classic weekend underway with host of activities”  – WAFB-TV
http://downtown-midcity.wafb.com/news/eventvs/55895-bayou-classic-weekend-un
derway-host-activities

 

“Bayou Classic a complete show”  – The Advocate
http://theadvocate.com/home/4509730-125/bayou-classic-a-complete-show

 

“Session at Bayou Classic focuses on Hazing” — Monroe News-Star
http://www.thenewsstar.com/article/20121124/NEWS01/211240326

 

“Bayou Classic fans roll into town for weekend festivities”  - WVUE-TV/Fox 8
http://www.fox8live.com/story/20172700/bayou-classic-fans-roll-into-town-for
-weekend-festivities

 

“Struggling rivals seek redemption in Bayou Classic” — Yahoo!
http://sports.yahoo.com/news/struggling-rivals-seek-redemption-bayou-1728242
05–ncaaf.html

 

“Bragging Rights: Louisiana’s Top College Football Rivalries” — New Orleans
Magazine
http://www.myneworleans.com/Louisiana-Life/September-October-2012/Bragging-R
ights/

 

“Parade a rollicking start to Bayou Classic”  – Monroe News-Star
http://www.thenewsstar.com/article/20121123/NEWS01/211230329/Parade-rollicki
ng-start-Bayou-Classic

 

“Bayou Classic three keys to victory” –Times Picayune/NOLA.com
http://www.nola.com/bayouclassic/index.ssf/2012/11/bayou_classic_three_keys_
to_vi.html

 

“Bayou Classic Thanksgiving parade features some of the best bands”  –
WWL-TV
http://www.fox8live.com/story/20167319/events-planned-for-thanksgiving-day-w
eekend

 

“Bayou Classic Saturday in New Orleans” –San Francisco Chronicle
http://www.sfgate.com/sports/article/Bayou-Classic-Saturday-in-New-Orleans-4
057002.php

 

“Bayou Classic focuses on empowerment” –Monroe News-Star
http://www.thenewsstar.com/article/20121121/NEWS01/121121006/Bayou-Classic-e
xpo-focuses-empowerment

 

“Bayou Classic to bring 200000 to city, create $30 million economic impact”
– BayouBuzz
http://www.bayoubuzz.com/component/k2/item/171465-bayou-classic-to-bring-200
-000-to-city-create-$30-million-economic-impact

 

“Bayou Classic offers events ‘for every member of the family,’ organizer
says” – Times-Picayune/NOLA.com
http://www.nola.com/bayouclassic/index.ssf/2012/11/bayou_classic_offers_even
ts_fo.html

 

“Spectacular Weather for the Bayou Classic Parade”  –AccuWeather
http://www.accuweather.com/en/weather-news/specatuclar-weather-for-the-ba/17
85258

 

“‘A family affair’: Grambling State preps for Southern in Bayou Classic”
— Alexandria Town Talk
http://www.thetowntalk.com/article/20121120/SPORTS/121120002/-family-affair-
Grambling-State-preps-Southern-Bayou-Classic

 

“Bayou Classic has a ‘bowl’ feel for Grambling” — Shreveport Times
http://www.shreveporttimes.com/article/20121119/SPORTS02/121119023/Bayou-Cla
ssic-has-bowl-feel-Grambling?odyssey=nav%7Chead

 

“Louisiana Travels”  – The Advocate
http://theadvocate.com/utility/homepagestories/4340561-129/louisiana-travels
-for-nov-11

 

“Bayou Classic expands plans for Thanksgiving weekend”  – WVUE-TV/Fox 8
http://www.fox8live.com/story/19977631/bayou-classic-expands-plans-for-thank
sgiving-weekend

 

“Bayou Classic career, college expo Friday in NO”  – KATC-TV
http://www.katc.com/news/bayou-classic-career-college-expo-friday-in-no/

 

“Bayou Classic Roadshow Travels the South” — Gonzales Weekly Citizen
http://www.weeklycitizen.com/news/x1167780780/Bayou-Classic-Roadshow-travels
-the-south

 

“For struggling Grambling, Southern, Bayou Classic offers one last big game”
— Washington Post
http://www.washingtonpost.com/sports/colleges/for-struggling-grambling-south
ern-bayou-classic-offers-one-last-big-game/2012/11/23/73815a54-3593-11e2-92f
0-496af208bf23_story.html

 

“Top 5 HBCU Football Classics by Attendance in 2012″  –HBCU Lifestyle
http://hbculifestyle.com/top-5-hbcu-football-classics-by-attendance-in-2012/

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